Sooner or later, most photography enthusiasts think about “how to start a photography business”. Unfortunately, there are some “challenges” that prevent us from failing. One of the major challenges we face is our inability to distinguish between our love for photography (re: our fun and passion for photography) and photography (including buying and selling habits). consumer photography).
For example, many of us think that because our photographic work is “so good” we should not have much trouble selling it. Sometimes we think wrongly that great art and photography “sell”. Great mistake! Great photography is not for sale. In the business world, nothing is selling – nothing! Knowing this is the key to starting a photography business.
Our inability to distinguish between our passion for photography and our desire to be in the business of photography is also evident in the way we try to inform people about what we do. For example, photographers do not care about the kind of equipment we use. No matter how many megapixels we have, how much it costs our equipment or what brand of camera we use. Photographers (current and potential) want to know that we can and will produce high quality photographs for them.
Think about it, the mechanics who repair our machines do not tell us what tools they use. The chefs of the restaurants we sponsor do not tell us what kind of pots, pans or stoves they use. In these companies, it is already established what customers want and the best way to give them. In other words, other companies are doing a better job to understand your “niche”. To start a growing photography business, we must be clear about the niche we offer and how to sell the benefits of our niche to our customers.
Another mistake that we, photographers, do is lack of “specialization” (knowing our niche of photography) in what we do. As photo enthusiasts, we like to shoot anything. As a photographer, everything is fine. However, when we started a photography business, we mistakenly tried to be “all for everyone” – we took all the photography work they offered us.
One of the obvious problems with this approach is our inability to recognize how drastically reducing the value of what we do as qualified photographers in the eyes of our customers. In the wrong way, we want our current and potential customers to know that we can resume anything – after all we are very versatile photographers! What customers really see is that we are not “versatile photographers”, we’re just someone with a camera available to take pictures when they call us. Serious photographers (those who can pass regularly) want to do business with experts – photographers who know their niche photography.
Successful wedding photographers are clear about this as an example of my point. His “main” customer (usually the bride) dreamed of the wedding day for most of his life. She is not looking for a stripper. She wants a “wedding photographer” that can make her “beautiful”, happy and beautiful as she has been in all her dreams of her “day,” the day her wedding. There is a special skill for this type of photo service. In fact, this niche has more to do with well-developed “human skills” in my opinion. Successful wedding photographers who are clear in these shades are the most successful in the business world.
Do your research.
Inventory Your Photo Collection – Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.
Search Market Markets – Search the Internet using the words “niche photography”. Also, use the kind of niche you think your photos match. For example, “niche event photography,” “niche marriage photography,” etc. Also, a good source to help identify some of the photographic markets is “The Photographer’s Market”. This is a book that is published each year and claims to provide photos and buy contacts and information. Online surveys are the most useful in my opinion. Author’s books and photographer Dan Heller are good places to better understand the vast world of photography without any “arty-hype” in my opinion.
Identify “real” markets: Find out the type of photo (of your specialties) your customers are currently purchasing. What kind of photography do you sell? At one point, you have to “balance” the reality of the different niches. There may be some factors that are not consistent in all niches of photography. For example, some niches require a longer “workflow” (the workflow is the post-production process of taking pictures) of times and activities than others. High quality portraits usually require time-consuming photo retouching. Event photography requires the processing, packaging and delivery (presentation) of photos. True story: I went through my big photographic collections and found that I had many beautifully beautiful flowers. I can not start telling you my disappointment when I find out that there is virtually no photo flower market – it seems that everyone has them! Learned Lesson – Identifies “Real” Markets